Let’s assume you just started up your own business or website. You know the only way for the venture to be a success rather than fail is for you to promote it. You can do this if you have deep pockets by paying for advertising or alternatively for free with article marketing.
The first thing you will need to do is research your article marketing subject. There are quite a few good keyword tools on the market to help you choose which keyword phrases will bring you traffic but also you need to make sure there is not too much competition as well or you will not get good rankings at the search engines. Your targeted phrases need to be related to your website and be getting plenty of search queries but not lots results. You can read a more detailed post about keyword tools for a better understanding.
When you have chosen your keyword phrases you will want to use it in your articles title, a few times at least in the first paragraph, once or twice in the body and once again in the closing for optimum results.
Keep your article marketing real. In other words write it for humans, not the search engines. We can help our articles climb the search engine rankings but they won’t do us any good if people read the first sentence, decide it’s rubbish and hit the back button. Keep your articles easy to read and to the point. Use bullets or numbers as they get your point over better.
Once completed, read it a few times and make sure it is written correctly and that you have your targeted phrases in the right places. Once you have done that, check it again, several times. If it doesn’t quite read correctly, write it again and remember while you may be an expert on the subject, the reader is not.
The ending of your article is the most important {part-section} but many who do article marketing miss the part all together. Your article gives the reader info that they have searched for but now you want them to get yet more information by clicking thru your website. Make sure you make it clear the benefits of clicking your link and visiting your website. Simply asking for the click doesn’t work any more. Explain to them exactly why they should and what they will find: a a more detailed article, A valuable resource they can use etc.
Finally be choosy where you send your articles and it makes a huge difference if you rewrite the article each time you submit it somewhere new. I would give the original version to ezinearticles.com and wait for them to accept it before submitting it to any of the other directories. This is because ezinearticles are the busiest article directory so get you most traffic but they won’t articles that have already been posted on other sites.
Article marketing is still the number one way of promoting a business online without spending big money on Pay Per Click. Just 1 article each day means around close to a hundred articles on perhaps 1000’s of blogs in just 3 months from now all with links promoting your blog.
For the ultimate bang in article marketing take a look at submitting your articles to Article Marketing Automation. This takes a little more work but the benefits last a lot longer.